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Post by rakibul on Dec 4, 2023 8:29:40 GMT
Will KPI metrics valid for evaluating sectors such as commerce and industry be applicable to social networks ? Reporting and analyzes allow you to understand performance trends and, if necessary, change strategy if necessary. Therefore, we can say that a social media manager without social activity analysis reporting is like a driver without a steering wheel. We can therefore talk about Social Media Analytics to identify a model of metrics that are used to analyze the flow of data. Generated by the various interactions on social media , whether the target is B2B or B2C. During WhatsApp Number List the analysis phase, the metrics and indicators to be known to analyze the activity depend on the set objectives. #VisibilityObjective If one of the main objectives of marketing on social media is the improvement of brand reputation and the increase of brand engagement (increase in brand involvement, as the user must know and recognize the Brand before purchasing the product). The indicators to consider will be the Impressions and the Reach, i.e. impressions and coverage. #ObjectiveViews To measure the effectiveness of an initiative that aims to increase views, it is necessary to compare the result obtained with the investment that was used to obtain it. For this we use the CPM (Cost Per Mille Impressions), i.e. the Cost per 1,000 impressions. The CPR Cost per 1,000 People Reached is similar. #TrafficObjective When, however, our objective is to generate traffic from social media to a website, the indicator to monitor is the Link Click (number of clicks on a link present within a post).
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